Cash-pay · Post-rehab · DPT-led

Performance Coaching — Where Rehab Ends and Training Picks Up

For athletes who want to keep progressing after discharge, and for adults who want structured strength, speed, and durability work from a Doctor of Physical Therapy. Not a gym class. Not a template plan. Individualized programming.

A man wearing a black shirt providing physical therapy to a woman lying on a treatment table in a bright room with large windows and green plants.

DPT-led programming.

Individualized, not group.

Post-rehab continuation and standalone training.

Cash-pay — no insurance friction.

DPT-led programming. Individualized, not group. Post-rehab continuation and standalone training. Cash-pay — no insurance friction.

Who this is for

Who performance training is for

Performance coaching at Forge is for people who are already medically cleared and want structured, individualized programming from a clinician who understands how tissue, movement, and load actually interact.

Performance is not the right fit if you are in pain, have a recent injury, or are post-operative. In those cases, physical therapy — not performance coaching — is the appropriate service. We'll tell you directly at intake if that's you, and move you into the correct service.

  • An athlete discharged from Forge (or another clinic) who wants to keep building past rehab — more strength, more speed, more sport-specific capacity.
  • An in-season or off-season athlete looking for individualized programming rather than a team's generic off-season template.
  • A masters-level athlete who wants to train hard without wearing down.
  • An adult with a real training goal — a race, a weight on the bar, general durability — who wants a plan built specifically for you.
Important

Performance is not physical therapy. Read why that matters.

When you're in physical therapy, there is a clinician-patient relationship, a plan of care, and a treatment being billed to your insurance for a medical problem. That's an appropriate scope for injury, post-operative care, and most kinds of pain.

Performance coaching is different. There is no medical condition being treated, no billable episode of care, and no insurance involved. It is a training relationship — individualized programming, coaching, and progression. The service and the documentation reflect that difference on purpose, because mixing the two creates scope-of-practice and payer compliance problems for everyone.

Practically: when you finish physical therapy at Forge, your rehab episode closes. If you continue with performance, it begins as a new, cash-pay training relationship. The clinician is the same; the scope, paperwork, and payment are not.

What's included

What performance at Forge looks like

01

Intake and baseline

A testing session: movement screen, strength and power benchmarks, conditioning baseline, injury history review, and a conversation about your goal. We don't write a program without a baseline to write it against.

02

Individualized programming

Your plan is written for you. Load, volume, exercise selection, and progression are matched to your baseline, your goal, your schedule, and your recovery capacity — not plugged into a template.

03

In-person and remote options

Training can be delivered in-person at the Frisco studio, remote with video-reviewed check-ins, or hybrid. We'll recommend the model that fits your goals and logistics. {CONFIRM remote-training offering at launch — remove this option if not live at launch.}

Use cases

Common programs

Athletes

  • Post-rehab return-to-sport continuation (after discharge from Forge PT)
  • Off-season strength and power development
  • In-season durability and monitoring
  • Masters athletes — strength, speed, joint health
  • Athlete testing batteries (force, speed, hop, sport-specific)

Active adults

  • Runners — structured base, speed, and injury-prevention work
  • Strength training for adults with a history of injury
  • Longevity and durability training
  • Return-to-training after a long layoff
  • Pre-habilitation before an elective surgery
How we work

Getting started

01

Inquiry

Call or submit the inquiry form. We'll ask a few questions to confirm performance is the right service for you.

02

Intake + baseline

A paid intake session covers movement screening, testing, goal setting, and program design. You leave with a written plan.

03

Program delivery

Sessions are delivered in the format we agreed on (in-person, remote, hybrid). Progress is reviewed regularly and the plan is revised.

04

Re-test

Periodic re-testing of the baseline markers — because progress you can't measure isn't progress.

Pricing

Pricing

Performance coaching is offered in session packages. Current pricing is provided at intake — we intentionally do not publish rolling price changes during the program's early iteration.

Typical package tiers (exact amounts and terms confirmed at intake):

  • Intake + baseline session
  • Single-session coaching
  • Multi-session packages (monthly / quarterly)
  • Remote programming + review

Performance is cash-pay. Insurance does not apply. If you have a Health Savings Account (HSA) or Flexible Spending Account (FSA), reimbursement varies by plan — check with your administrator before assuming coverage.

Dr. Eric Spencer, PT, DPT — founding clinician at Forge Physical Therapy

Your clinician

Dr. Eric Spencer, PT, DPT

Dr. Spencer is the founding clinician of Forge Physical Therapy. He holds a Doctor of Physical Therapy and is a Certified Vestibular Specialist through the Institute of Advanced Musculoskeletal Treatments.

His practice is built around a simple idea: a boutique, clinician-led clinic where time, attention, and plan design are calibrated to the patient — so treatment is personal, progressive, and actually moves the needle.

Meet Dr. Spencer

FAQ

Frequently asked questions

Is performance coaching the same as physical therapy?

No. Performance coaching is non-medical, cash-pay programming focused on strength, speed, durability, and athletic capacity. It is not treatment for an injury or medical condition. If you have pain, a recent injury, or a post-operative status, you belong in physical therapy first, not performance.

Who is a good fit for performance at Forge?

Athletes who have completed rehab and want structured continuation; off-season athletes looking to get stronger, faster, or more durable; masters-level athletes; and adults with a training goal (running, general fitness, longevity) who want individualized programming. If you're unsure whether you're ready, we'll screen at intake.

How is this different from a gym trainer?

Forge performance coaching is delivered by a Doctor of Physical Therapy with deep knowledge of tissue, biomechanics, and injury risk — typically relevant for athletes returning to sport, masters athletes, and anyone with prior injury history. It is individualized programming, not a group class or a template plan.

Does insurance cover performance coaching?

No. Performance coaching is cash-pay. It is a non-medical service — not billable to health insurance. If you need medical care, physical therapy is the correct service and insurance typically applies.

What does it cost?

Performance coaching is offered in session packages. Current pricing is listed at intake — contact us for the current rate sheet. We intentionally do not publish rolling price changes to avoid confusion during the program's early iteration.

Post-rehab. Off-season. Long-term. Let's build the plan.

Reach out for an intake session — and we'll tell you honestly whether performance is the right next step.

Not sure?

Not sure if performance or PT is right for you?

If you have pain, a recent injury, or post-surgical status, physical therapy is the correct service. See our physical therapy services. If you're not sure where you belong, call (214) 774-0600 and we'll route you correctly — no pressure to book anything that isn't the right fit.